03.08.2010
Our new spring water, which comes from an artesian well that is located in an ecologically guarded area
more

07.02.2011
We are pleased to offer you our 2011 extended range of 100% natural sunflower oil products under the “Latifa” trade mark.
more

That which is perfected by nature is superior to that which is finished by art.
Cicero

The agricultural and industrial trade firm "Parrox", holding "Latifa" registered trademark, specializes in manufacturing and sales of food and agricultural commodities. The main office of our company is located in the city of London, whereas the source of our raw materials, as well as our production lines, are located in Ukraine. This country ensures ideal growing conditions for many agricultural crops due to its unique black soil. Black soil possesses ideal humidity and moisture conditions, a balance of granular and lump texture, and an exceptional absorbent texture, which allows it to retain 70-90% of calcium. The soil is pH neutral or nearly neutral and is noted for its high natural fertility, thanks to the presence of much natural humus (approximately 15% humus in upper soil layers). In addition, there are many sources of potable and mineral water in Ukraine that have unique properties and exceptional taste due to the presence of natural minerals in various proportions. These factors enable us to create products of the highest quality that are in demand by the most exacting consumers throughout the world.

Parrox welcomes cooperation based on the principles of equitable partnership with experienced professionals in different economic sectors, which focus on the food and agricultural industry. We look forward to working with partners that understand manufacturing processes and can swiftly respond to our offers in a way that benefits all parties.

While at present we specialize in the Arabian Gulf, North African, and Latin American markets, we are open to cooperation with potential partners throughout the world.

Our motto is - “we strive for the best no matter the situation”. Our management philosophy draws on available knowledge, skills, tools and technologies to meet and exceed the requirements of specific projects, as we actively use our resources in a structured and controlled manner. This enables us to implement any required changes and improvements according to our clearly defined strategic objective. We are able to provide both remote and on-site verification and monitoring of all quality control and other related processes as part of our dedication to strive for the best.

Any products, which are sold under "Latifa" trademark, are under continuous strict supervision and control to ensure compliance with international quality and health standards.

The success of Parrox company is based on our people and the quality of our products.